The use of face tape emphasises the falsehood that there is only one type of face to aspire to, which can only have a detrimental effect on self-esteem.

A post shared by Chris (@christianschild)

More and more women are seeking surgical treatment such as face lifts and PDO threads to permanently achieve the taut face look.

A post shared by Makeup Artist Patrick Ta (@patrickta)

I notice how much I have internalised these unattainable beauty standards of smooth, youthful skin when I find myself panicking over forgetting my sunglasses or my eye cream.

A post shared by rikki sandhu ✨💅🏼🌎☁️ (@rikkisandhuu)