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Say hello to powerful formulas at super affordable price points

Primark may not be the first place you think of when it comes to your skincare routine, but the brand has some pretty impressive credentials when it comes to beauty.

Primark previously partnered with skincare guru and beauty editor Alessandra Steinherr for an essentials range that felt far more luxurious than its tiny price tag and now, its innovative new range of core active ingredients is worth getting excited about.

The latest line - PS... Skin+ harnesses the power of active ingredients for potent, results-driven formulas that target specific skin needs and concerns.

Retinol, Niacinamide, Hyaluronic Acid and Multi-Peptides are just a few ingredients included in the range. We may have heard the beauty buzzwords, but many of us struggle with knowing exactly what these ingredients mean and how to use them on our skin.

Primark is aiming to demystify the world of skincare ingredients and divulge skincare secrets, with easy-to-read descriptions and specific advice on the concerns each skincare ingredient targets.

With prices starting at just £3.50, investing in your skincare routine has never been more affordable. The likes of the Hyaluronic Acid Serum, Lactic Acid and Retinol Serum will set you back £3.50, while the most expensive product in the range is the 10% Matrixyl Multi Peptides Serum, coming in at £6.

Top picks from the range include the PS... Skin + Vitamin C 10% Booster Serum (£6) , which is brilliant for protecting the skin against pollution and everyday stressors, as well as the Salicylic Acid Serum (£3.50), which will manage oily skin and keep adult acne at bay (team with one of the best cleansers for oily skin to maximise results). And remember it's super important to always finish any skincare routine with SPF.

*Please note that the PS... Skin+ range isn't available to buy online, but there's a handy online tool to tell you where your favourite products are available in store.

The full range of PS... Skin+ skincare from Primark includes:

PS... Skin+ is already getting rave reviews online, with customers applauding one hero product in particular - the Hyaluronic Acid Serum.

"I'm currently using the hyaluronic serum and the caffeine eye serum and they are both fabulous," wrote one happy customer on the brand's Instagram page, while another said, "I usually use more expensive skin care but started using Primark products about a year ago. My skin looks just as good and my purse feels much better! Thank-you so much."

The range is available to buy now in Primark stores across the country - snap it up while you still can!