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The global dermal fillers market growth is driven by the rise in acceptance of anti-aging treatment by the elderly people. Dermal fillers can be defined as soft tissue fillers injected into the skin for the restoration of a smoother appearance and reduction of wrinkles and signs of aging. Regions with low-cost dermal filler procedures have witnessed a surge in demand for these procedures. Celebrity endorsement is a powerful and useful tool that magnifies the effect of a campaign. Hence, several key players use the celebrity endorsement strategy for marketing their products. This strategy is projected to strengthen the image of their brands in the digital world and attract new customers.

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Increase in penetration of the Internet in developed and developing countries provides consumers an opportunity to research various dermal filler procedures available for the treatment of skin and facial ailments, which boosts online sales. Various types of dermal fillers are used in dermal filler procedures for different purposes. For instance, soft tissue fillers are used to smoothen skin and lessen the prominence of wrinkles, while face fillers are used to improve the appearance of facial lines. Facial fillers are substances injected into the skin to smoothen wrinkles and make them less noticeable. The advantage of product comparison, rise in inclination toward maintaining youthful features, and increase in the fad of anti-aging, owing to the surge in social media awareness, contribute to the growth of the market in the U.S.

Tear trough filler is an injectable treatment used under the eyes. Its purpose is to add volume beneath the eyelids. The product most often used in this area is typically made of hyaluronic acid, although other ingredients may be used.

The COVID-19 outbreak has hampered the dermal fillers market. Lockdown restrictions and closure of borders across countries led to a disruption in supply chain and logistics operations. However, easing of lockdown restrictions is likely to drive the dermal fillers market.

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Demand for non-surgical dermatological procedures has increased significantly due to several advantages offered by these methods. These include faster results, cost-effectiveness, and fewer associated risks than conventional methods. Furthermore, increase in focus of people on facial correction and rise in desire to look young are driving the demand for non-invasive dermatological procedures. In minimally invasive procedures, injectable dermal fillers are used to plump thin lips, enhance shallow contours, soften facial creases, remove wrinkles, and improve the appearance of scars. An estimated 1.4 million surgical and non-surgical treatments were performed in 2021, with plastic surgeons conducting 600 more operations on an average than they did in 2020.

According to the American Society of Plastic Surgeons, 2.7 million facial filler procedures were performed in 2017. Thus, rise in preference for minimally invasive procedures is expected to propel the global market during the forecast period.

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Based on product, the biodegradable segment dominated the market in 2021. This trend is expected to continue during the forecast period. The segment is likely to grow at a high CAGR during the forecast period owing to the rise in usage and demand for hyaluronic acid dermal fillers, which account for major share of the market. Additionally, lesser number of side-effects of biodegradable dermal fillers, compared to non-biodegradable fillers, is propelling the segment. Benefits of biodegradable products, such as non-toxicity and prolonged material shelf life, are also contributing to the growth of the segment. Thus, increase in procedural volume and product benefits are likely to propel the biodegradable dermal fillers segment during the forecast period.

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Long Shelf Life Propelling Demand for Hyaluronic Acid Products

Based on material, the hyaluronic acid segment dominated the global market in 2021. The segment is likely to grow at a high CAGR during the forecast period due to the increase in the number of hyaluronic acid dermal fillers procedures performed annually. According to the International Society of Aesthetic Plastic Surgery (ISAPS), among the international surgeries performed in 2017, more than 3,298,266 hyaluronic acid dermal filler procedures were performed annually. Additionally, various forms of hyaluronic acid dermal fillers are available, which differ according to the concentration of hyaluronic acid and the degree of cross-linking. Technological advances leading to the development of newer HA dermal fillers are propelling the segment.

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